Are you looking for a new career opportunity?
Invenia Group has partnered with a leading pharmaceutical company dedicated to improving people’s health and well-being through the development, manufacture, and supply of medicines. With specialist solutions, this company prides itself on their innovative approach to patient-focused care.
Role responsibilities:
We are looking for a strategic and dynamic Senior Product Manager to oversee and drive the success of key products within this company’s portfolio. This role will involve leading the marketing efforts for a range of medicines in key therapy areas such as Gastrointestinal, Cardiovascular, and Central Nervous System (CNS), alongside other emerging areas.
Key Responsibilities:
- Serve as the champion for assigned therapy areas, leading product managers and ensuring alignment with the overall category strategy across all stages of the product lifecycle— from pre-launch, launch, and post-launch activities.
- Oversee and drive successful product launches in the UK, as well as support international and US product launches, utilizing tools like Microsoft Project and the Commercial Launch Excellence Dashboard.
- Develop, implement, and monitor the category’s strategic marketing plan, setting and tracking marketing and sales KPIs to ensure targets are met.
- Analyze and track commercial performance through tools such as Power BI and product launch trackers, adjusting strategies as needed.
- Manage all elements of the marketing mix to maximize product performance, including packaging, promotion, events, digital marketing, and materials.
- Create compelling marketing campaigns that resonate with healthcare professionals (HCPs) and contribute to market access, formulary pull-through, and product uptake.
- Work closely with internal stakeholders, including the sales team, to provide marketing support materials and product training.
- Lead relationships with creative, media, and PR agencies to ensure timely and compliant creation of marketing materials.
- Engage with senior leadership and internal stakeholders to provide insights and ensure buy-in for category strategies.
- Contribute to the development and implementation of research strategies to tailor marketing approaches based on customer needs, market trends, and competitive landscape.
- Ensure that all marketing activities are compliant with the Quality Management System, meeting industry regulations (e.g., ABPI, GDPR).
What we are looking for:
- Proven track record of successful UK product launches across multiple therapy areas.
- Strong experience in promoting and managing product launches internally and across diverse categories.
- In-depth understanding of the UK NHS market; experience in global markets is a plus.
- Solid experience in market research with the ability to generate actionable insights.
- Strong digital marketing skills, including website content management.
- Excellent communication and presentation skills, both written and verbal.
- Strong commercial acumen, with the ability to think strategically and analytically.
- Ability to influence and build collaborative relationships across all levels of the organization.
- Proven experience in managing budgets, timelines, and external agencies.
- Highly motivated, with a passion for the category and products.
- A minimum of 4 years experience in a product/brand manager role in the pharmaceutical industry.
- A Bachelor’s degree in Marketing, Business, Life Sciences, or a related field.
- ABPI qualification preferred.
What’s in it for you?
This is a fantastic opportunity to be a part of a company that is at the forefront of developing life-changing medicines and improving the quality of life for patients. Join a dynamic, inclusive team that values innovation, collaboration, and personal development. Apply now to find out more.
