VP Marketing

Looking to take the next step in your career? Want to work for a cutting-edge start-up?

Invenia Group has partnered with a manufacturer of cutting-edge proteomic equipment start-ups that are about to launch their first product. This innovative manufacturer is hiring multiple senior commercial roles that will play a pivotal part in the company’s growth.

This includes hiring a VP of Marketing, that will focus on demand generation and branding.

Role responsibilities: 

The VP of Marketing will be responsible for creating and driving the strategy for increasing market awareness, demand generation, branding, and communication.

This role will be responsible for building a team of marketing professionals who will focus on developing demand for the technology and brand awareness. This position will be accountable for commercial revenue KPIs around brand equity, lead generation, and overall revenue attainment.

Responsibilities include:

• Create and execute corporate brand development and awareness strategy
• Develop and implement marketing strategies and tactics to achieve growth objectives as well as monitor progress
• Work with different teams to help shape product messaging audiences, and identify channels to distribute the messaging through e.g. press, social media or digital resources, etc.
• Lead the process of creating, executing, and delegating the implementation of all activities related to demand generation, corporate communication, media relations, investor relations, thought leadership, content development, and digital/visual campaigns.
• Use market analytics to help identify key market drivers and the targeting of high-priority clients.
• Monitor and report performance regarding marketing ROI, lead performance, web metrics, and conversion rates.
• Oversee media strategy for announcements through press releases, Q&A documents, media targets, pitches, and other supporting materials
• Upgrade their digital presence including the positioning of their website

What we are looking for:

We are looking for an experienced marketing manager who will join the business and help set up the marketing function.

• Must have an in-depth knowledge of the life scientist market segments, proteomics is preferred.
• Must have experience in creating and driving the strategy for increasing market awareness, demand generation, branding, and communication.
• Ideally, have experience working in a start-up environment

This is a hybrid role and must be happy going into the office 2-3 days a week.

In return, the company is offering an excellent salary (they like their employees to feel valued). The package also includes a company bonus, equity, great medical, life insurance, long and short-term disability, 401k plus more!!

Visa assistance is provided for qualified candidates.