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CASE STUDY: Generic Pharma Company’s US Expansion
CASE STUDY: Generic Pharma Company’s US Expansion
by Christine Sands
Posted in Case Studies, Pharmaceuticals
An established pharmaceutical company in Europe that develops, manufactures and markets generic medications planned to continue its growth strategy by opening a new subsidiary to target the US generics market. To develop and commercialise a portfolio of generic drugs to market, the company needed a US General Manager.
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